EDUCATIONAL PRINCIPLES OF EFFECTIVE COMMUNICATION

 ·       Ensures an interaction rather than a direct transmission process (telling someone what to do or only listening is not enough)  note analogy with senders and receivers 

·       Reduces uncertainty (eg about diagnosis or unexpected outcomes of care, agenda, roles of participants, trustworthiness) 

·       Demonstrates dynamism (ie enthusiasm and involvement as well as flexibility in relating to different individuals and contexts) 

·       Requires planning and thinking in terms of outcomes (eg effectiveness is one thing if I am angry and want to vent emotion but is something quite different if I want to resolve the misunderstanding behind the anger) 

·       Follows the helical model ( ie what I say influences what you say in a spiral fashion and reiteration and repetition, coming back around the spiral of communication at a little different level each time are essential)

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